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The Disneyland Report > Disney News > Tokyo Disneyland Resort announces earnings, new events Disney NewsTokyo Disneyland Resort announces earnings, new eventsConsolidated revenues for the Oriental Land Group were 157,197 million YEN (down 3.8 percent compared with the same period of the previous fiscal year). In the Tokyo Disneyland Resort Theme Park segment, in addition to the decline in total attendance of the two theme parks due to factors including the record-breaking heat from the beginning of summer, revenues per guest also declined due to factores including the fall-off in sales of Tokyo Disneyland 20th anniversary products, which sold favorably in the same period of the previous fiscal year. The Tokyo Disneyland Resort will work to make it a "destination resort" by enhancing its appeal as a destination all guests will wish to visit again and again, whether on day trips to the theme parks, on visits to the movies or restaurants, or on multiple-day trips to enjoy all the resort while staying at hotels. In the theme parks, we will aim to further improve the two parks' ability to attract guests by providing new appeal at Tokyo Disneyland through aggressive replacement and renewals of existing facilities, and by increasing the appeal and capacity of Tokyo DisneySea through the introduction of the new attractions "Raging Spirits" in the year ending March 31, 2006 and "Tower of Terror" in the year ending March 31, 2007. At Tokyo Disneyland, "Buzz Lightyear's Astro Blasters," a three-dimensional shooting attraction in which guests are joined by the character Buzz Lightyear from the Toy Story movie series with Disney and Pixar, was introduced in April and met with an enthusiastic response. In conjunction with this attraction, we introduced the special event "Buzz Lightyear's Big Mission" in June. In addition, from July we increased the scale of "Blazing Rhythms," a summer night entertainment performance that captivated guests in the previous summer with passionate rhythms and fire. At Tokyo DisneySea, we conducted various special events including "That's Disneytainment," a special event launched in April with different entertainment in the day and at night on the American Waterfront area. To markt he third anniversary of Tokyo DisneySea, we conducted from September "Dramatic DisneySea 2004 at Tokyo DisneySea," a stylish autumn festival which brings guests the artistic joy of Disney. In addition, in July we began "BraviSEAmo!" the new large-scale nighttime entertainment featuring the strong, brave spirit of fire and the fantastic, graceful spirit of water. In merchandise sales, we renewed the merchandise store "Planet M" in conjunction with the opening of "Buzz Lightyear's Astro Blasters" at Tokyo Disneyland, and sold numerous products related to the Toy Story movie series. Among these products, "Toy Story Gun," designed to fit the concept of the attractions and events, met with a particularly enthusiastic response. At Tokyo DisneySea, sales of "Dramatic DisneySea 2004 Jewelry Strap," an original strap for cellular phones made to go with guests' favorite charms, we were also favorable. As for food and beverages sales, at Tokyo Disneyland, we launced a rocket-shaped popcorn bucket in conjunction with the opening of "Buzz Lightyear's Astro Blasters." In addition, at Tokyo Disney Sea, a popular prix-fixe menu with the option of combining salad, main dish, dessert, and other items was offered at Vulcania Restaurant and Horizon Bay Restaurant during performances of "Dramatic DisneySea 2004." However, due to factors including the record breaking heat from the beginning of the summer, total attendance of the two theme parks for the six months ended September 30, 2004 was 12,029 thousand (down 2.3 percent from the same period in the previous year). Revenues per guest at the theme parks was approximately 9,050 YEN (down 3.7 percent). Main factors included the effect of the introduction of the Tokyo DisneySea Annual Passport and the Two-Park Annual Passport in July 2003, as well as the fall-off of sales of Tokyo Disneyland 20th anniversary products, which sold favorably during the same period of the previous year. The Tokyo DisneySea Hotel MiraCosta introduced the "Precious Dining"
program, offering cuisines from around the world, at three hotel restaurants.
However, occupancy rate dropped slightly compared with the same period
of the previous year due to factors including the lack of nighttime
entertainment at Tokyo DisneySea from the end of "DisneySea Symphony"
in April to the start of "BraviSEAmo!" in July. Operating income was 11,247 YEN (down 30.4 percent) due to factors
including increased loss on disposal of facilites associated with the
end of Tokyo Disneyland 20th anniversary and other events, and expenses
related to renovation and improvement of Tokyo Disney Resort facilities. Source: Tokyo Disneyland Resort Return to Disney News. |
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