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The Disneyland Report > Disney News > Disney to Switch to Environmentally Friendly Pure-Dye Cyan Soundtracks on Film Release Prints Starting 2005 Disney NewsDisney to Switch to Environmentally Friendly Pure-Dye Cyan Soundtracks on Film Prints Starting 2005BURBANK, Calif. -- Buena Vista Pictures Distribution will officially make the switch to environmentally friendly pure-dye cyan soundtracks for all future 35mm film prints of Walt Disney Pictures and Touchstone Pictures releases, starting with the February 2005 release of Disney's "The Heffalump Movie," it was announced today (10/25) by Chuck Viane, President of Buena Vista Pictures Distribution, and Jeff Miller, President, Worldwide Post Production and Operations for The Walt Disney Studios. Buena Vista joins MGM in leading the industry's commitment to this milestone in exhibition technologies. This move follows Buena Vista's announcement of intent this past March, and the successful test of 2,800 pure-dye cyan soundtrack prints for the Touchstone Pictures' comedy, "Mr. 3000" in September. This new soundtrack technology represents a noteworthy environmental advance for the motion picture industry as it eliminates the traditional silver-applicated tracks and the use of caustic chemicals involved in that manufacturing process. Buena Vista worked closely with Dolby, Kodak, Technicolor, and NATO to perfect the technology, and to encourage theater owners to install RED LED soundtrack readers on their projectors. Commenting on the announcement, Viane said, "Our test engagement of pure-dye cyan soundtrack prints for 'Mr. 3000' was an overwhelming success and proved that the exhibition community is indeed ready for this new technology. Based on that success, we are proud to be leading the industry in adopting safer standards that will have a major impact on the environment. This latest innovation has been made possible by an unprecedented collaboration between Disney, NATO, and our manufacturing partners, and we salute them in helping to make the world a cleaner and safer place." Miller added, "This new soundtrack technology represents one of the most significant advances in film manufacturing in the past 70 years, and all of us at Disney believe very strongly in the benefits it presents for both our product and the environment. This has truly been an industry-wide effort to improve the way release prints are manufactured, and we are confident that this is the wave of the future. Starting in January, all of our 35mm prints will use pure-dye cyan soundtracks." In addition to eliminating silver and all of the associated caustic chemicals used in the old process, the new cyan soundtrack technology provides enormous benefits in terms of water conservation. Given that a typical movie release may require between 5,000 to 10,000 prints, it is estimated that this new approach to film production can conserve enough water to supply a town of 75,000 people with drinking water each year. Return to Disney News. |
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