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The Disneyland Report > Disney News > Disney and Pixar's "The Incredibles" Characters Now on Disney Mobile Phones

Disney News

Disney and Pixar's "The Incredibles" Characters Now on Disney Mobile Phones

Animated Characters Come to Life in Superhero-Sized Content Suite from Disney Mobile

North Hollywood, Calif. - October 19, 2004 - Disney Mobile today announced an incredible offering with its broadest, richest lineup of motion picture-based content to date. As the highly anticipated Walt Disney Pictures presentation of A Pixar Animation Studios film "The Incredibles" nears its November release, fans in the U.S. and abroad can take their enthusiasm to the small screen through an array of wireless fare inspired by the film.

The content, based on leading characters from the film, is currently rolling out with major carriers worldwide. It includes:

• Several "The Incredibles" games, each designed to optimize game play for different handset capabilities.
• "The Incredibles Adventure" action game is designed specially for more robust handsets. Players maneuver Bob and Helen Parr, otherwise known as Mr. and Mrs. Incredible, through four action and puzzle filled levels to defeat the villain Syndrome. Players can seamlessly switch characters throughout the game, tapping each character's unique powers to defeat enemies, solve puzzles and avoid traps.
• "The Incredibles" arcade-style game follows Violet, the shy daughter of Bob and Helen Parr, as she battles flying robots to score points and earn extra lives.
• And, "The Incredibles 3D" game is currently in development for later release.
• Voice and polyphonic ringtones inspired by the film. Voice ringtones bring voices from "The Incredibles" characters to mobile phones as ringers for incoming calls or voicemail alerts. For example, Mr. Incredible's tones announce, "Phones Ringing. Yoohoo. Are you gonna answer it?" and "Hello? Yeah I'm Mr. Incredible".
• "The Incredibles" Fan Magazine (U.S. only)- A one-stop-shop for all things "incredible", the Fan Magazine is a downloadable application that allows users to view film and character information as well as purchase wallpapers, screensavers, character voicetones, and more.
• Graphics include character and scene wallpapers and animated screensavers.
• Other products available in international markets and planned for later release in the U.S. include: 3D wallpapers, animated photo frames, calendar graphics, 40-voice polyphonic ringtones and promotional video trailers.

"With the mobile content market really taking hold, there is terrific opportunity for strongly branded content such as this," said Larry Shapiro, executive vice president and general manager, North American mobile, Walt Disney Internet Group. "We have really focused on our content development capabilities to expand our content lineup and provide industry leading quality, and we're seeing the result with this 'The Incredibles' lineup."

Content is available on major carriers for a wide variety of handsets. For additional information please visit: www.disneymobile.com.

About Walt Disney Internet Group

Walt Disney Internet Group (WDIG) provides strategic leadership and operational management for The Walt Disney Company's (NYSE:DIS) Internet properties including category leaders Disney.com, ESPN.com and ABCNEWS.com. A market leader in developing and distributing entertainment and informational content to new platforms, WDIG is committed to creating and delivering products for broadband distribution including: ABC News On Demand, a subscription video news service that offers the Internet's first 24-hour, live Internet-only news channel and top ABC News programs for on demand viewing; Disney Connection; and WDIG Motion, a proprietary video technology for broadband users. Through relationships with some of the world's largest wireless carriers, WDIG distributes content and services to wireless users under the Disney, ESPN and ABC brands. Additionally, WDIG has led the way in developing interactive content for televised programming through its Enhanced TV service. Steve Wadsworth is president of WDIG, which is headquartered in North Hollywood and has operations in Seattle, New York, Orlando, Fla., Tokyo and London.

About Pixar Animation Studios

Pixar Animation Studios (Nasdaq: PIXR, www.pixar.com) combines creative and technical artistry to create original stories in the medium of computer animation. Pixar has created and produced five of the most successful and beloved animated films of all time: Academy Award-winning Toy Story (1995); A Bug's Life (1998); Golden Globe-winner Toy Story 2 (1999); the Academy Award-winning Monsters, Inc. (2001); and the Academy Award-winning Finding Nemo. Pixar's five films have earned $2.6 billion at the worldwide box office to date. The Northern California studio's next two film releases are The Incredibles (November 5, 2004) and Cars (Holiday 2005).

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