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The Disneyland Report > Disney News > Liberty Mutual Opens Nation's Largest Fire Safety Experience at Innoventions at Epcot Tomorrow

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Liberty Mutual Opens Nation's Largest Fire Safety Experience at Innoventions at Epcot Tomorrow

"Where's the Fire?" can help families identify fire hazards and make homes safer

BOSTON -- Fires kill an average of 4,200 people in the U.S. each year -- more than all natural disasters combined -- and another 25,000 are injured. To help families recognize hazards and reduce the likelihood of fire in their homes, Liberty Mutual introduces "Where's The Fire?," a fire safety and education exhibit opening Tuesday, October 5, 2004, at Innoventions at Epcot at the Walt Disney World Resort in Florida. The opening of "Where's the Fire?" coincides with this year's National Fire Prevention Week, October 3-9.

"Through this experience, we aim to influence a significant reduction in residential fires by giving people a better understanding of the safety hazards in their own homes," said Paul Condrin, Liberty Mutual executive vice president, Personal Market. "Eighty percent of all fires take place in the home, and many of these are avoidable - when people know how to prevent them." "Where's the Fire?" is a 4,000-plus square foot exhibit designed by Walt Disney Imagineering in cooperation with Liberty Mutual's fire safety specialists and the U.S. Fire Administration. The exhibit includes:

  • "Where's the Fire?" Game House -- Two teams of up to 15 guests each search six rooms (kitchen, family room, child bedroom, bathroom, home office and garage) of a house to find and eliminate fire hazards using a specially designed, technologically unique, hand-held "safety light." Team members, divided into groups of up to three per room, aim their "safety light" onto a wall-sized projected image in each room to find and extinguish hazards. Deciding if the hazard could cause a fire requires discussion: all members of the group must collectively aim their lights at the hazard to fix it. Correct decisions earn points, incorrect or slow decisions mean a point deduction, or worse -- a fire!
  • "Play It Safe" house for younger children -- Children five and under are twice as likely to die in a fire than the rest of the population. So younger guests will learn a very important message in this four-room miniature house: don't hide during a fire. Special lighting will simulate the direction fire travels - telling children the best way to exit a home. The "Play It Safe" house also teaches parents that they should develop and practice an escape plan with their family at home.
  • "Burning Questions" fire safety quiz kiosks -- three touch-screen kiosks present a timed safety quiz, testing guests' knowledge of fire facts. Thinking fast is key -- when the screen bursts into flames, time is up.
  • 30-foot fire truck -- a technologically advanced interactive pumper truck greets all guests at "Where's the Fire?" Designed and built by W.S. Darley & Company of Melrose Park, Ill., the truck lets guests see how a pumper operates and learn about the equipment worn, carried and used by firefighters. One side of the truck has a "Badges of Honor" display -- Liberty Mutual's tribute to the important role of paid and volunteer fire fighters in this country.

"With 'Where's the Fire?' Walt Disney Imagineering has combined innovation, fun and education to bring this new experience to life for our Disney guests," said Joe Garlington, vice president and of Walt Disney Imagineering. "Guests will be 'wowed' by the new magic that gives participants the impression they can see through walls, floors and cabinets as they boost their knowledge of fire safety."

"We commend Liberty Mutual and Disney for their roles in creating the 'Where's the Fire?' exhibit to promote fire safety," said R. David Paulison, Administrator, U.S. Fire Administration. "This experience will not only help reduce the number of in-home fires, it will ultimately help save lives."

About Liberty Mutual

"Helping people live safer, more secure lives" since 1912, Boston-based Liberty Mutual Group is a leading global multi-line group of insurance companies whose largest line of business is personal auto, based on 2003 net written premium. Liberty Mutual ranks 116th on the Fortune 500 list of largest U.S. corporations.

Liberty Mutual is the eighth-largest writer of automobile and homeowners insurance in the U.S., and also offers full lines of coverage for valuable possessions, personal liability and individual life insurance through its own sales force in more than 360 local offices throughout the country, two direct response centers, Prudential agents and the internet. Liberty Mutual is an industry leader in group sponsored voluntary auto and homeowners insurance programs, offering personal lines insurance through payroll deduction and direct billing to employees and members of more than 7,500 companies, credit unions and associations.

About Innoventions at Epcot

Located in the heart of Epcot, Innoventions is a unique attraction filled with hands-on, interactive exhibits. Guests discover how science and technology can simplify and enhance their lives today and tomorrow. This interactive playground allows guests to experience new products and services, and understand how technological breakthroughs will change the way we live.

Source: Press Release

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