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The Disneyland Report > Disney News > ESPN to launch live European sports channel Disney NewsESPN to launch live European sports channelBy Nic Hopkins and Adam Sherwin The Walt Disney Company’s ESPN sports television network is in discussions with European broadcasters to launch its first live channel in the region after securing a beachhead with the introduction of its Classic Sports platform. Russell Wolff, managing director of ESPN International, told The Times that “we have had discussions, and are in discussions, with a variety of people” to launch a live 24-hour ESPN channel in Europe. The talks come as ESPN today launches ESPN Classic Sports on Germany’s Kabel Deutschland, taking its total audience across the region to more than 14 million households in 37 countries. ESPN is also in talks with BSkyB to broadcast the channel, which replays footage from past sporting events. The global expansion of ESPN is part of a broader strategy at Disney to leverage the strength of its television assets outside the US. The ABC television network, one of America’s most famous brands, will be seen by British viewers for the first time today when the Disney-owned channel is launched on Freeview. To read the rest of this story, click here. Return to Disney News. |
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