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The Disneyland Report > Disney News > Saks Incorporated to Open Club Libby Lu in Downtown Disney at the Disneyland Resort Disney NewsSaks Incorporated to Open Club Libby Lu in Downtown Disney at the Disneyland ResortEven More Treasured Memories Will Be Added to Disney Family VisitBIRMINGHAM, Ala., -- Retailer Saks Incorporated (SKS) (the "Company") announced its plans to open a flagship Club Libby Lu store in October 2004 in the Downtown Disney District at the Disneyland Resort in Anaheim, California. Club Libby Lu, an experience-driven retail concept, refers to its 'tween customers as VIPs (Very Important Princesses) who receive the "royal" treatment as they enter the pre-teen fantasyland for shopping, birthday parties, and special events. "Together, our enthusiastic staff (known as 'club counselors'), our interactive store environment, and unique merchandise provide the ultimate girl experience. Club Libby Lu is a perfect fit for the atmosphere of Downtown Disney. A visit to Club Libby Lu will be a great way to add even more fun to your daughter's Disney experience," said Club Libby Lu Founder and President, Mary Drolet. Drolet, known as the 'Procurer of Princess Paraphernalia,' based the store concept on her imaginary childhood friend, Libby Lu. Club Libby Lu's mission is to create a spontaneous environment that encourages girls to express their imagination and individuality. 'Tween girls (ages 6-12) enjoy hanging out with their friends, playing games, learning new dance steps, or having their birthday parties with the guidance of club counselors. This creates a totally girl-focused and magical space. The 2,038 square foot store will be the largest so far in the Chicago-based chain. Stores are typically 1,100 to 1,500 square feet and are organized into four shopping zones. Libby's Laboratory is where creativity abounds with the "make your own fancy potion" area. Here VIPs can mix colorful, glittery concoctions of bath and shower gels, nail polish, cologne, and fairy dust. There's also Libby's Bedroom with decorative accessories, casual wear, and sleepwear. Libby's Jewelry Box and The Style Studio are where girls can find the dress-up apparel, shoes, and accessories to become a Starlet, Enchanted Princess, Rock'n Roll Chick, or Party Pop Princess. George Jones, President and Chief Executive Officer of Saks Department Store Group, noted, "Club Libby Lu offers a truly unique assortment of products and experiences for the 'tween' customer. This fresh, distinctive, and entertaining concept is a perfect complement to Disney's offerings. We look forward to delighting the VIPs and making their Disney experience even more special." About Saks Incorporated Saks Incorporated operates Saks Fifth Avenue Enterprises (SFAE), which consists of 64 Saks Fifth Avenue stores and 54 Saks Off 5th stores. The Company also operates its Saks Department Store Group (SDSG) with 238 department stores under the names of Parisian, Proffitt's, McRae's, Younkers, Herberger's, Carson Pirie Scott, Bergner's, and Boston Store and the Club Libby Lu specialty stores. Saks Incorporated acquired the then eleven-store Club Libby Lu chain in May 2003, and the Company is rapidly expanding the unique four-year old concept. There are currently 30 Club Libby Lu specialty stores in 15 states and Club Libby Lu store-in-stores in 15 of SDSG's department stores. You can find out more about Club Libby Lu at www.clublibbylu.com. About the Downtown Disney District Located in the heart of the Disneyland Resort, between Disneyland Park and the new Disney's California Adventure Park, Downtown Disney District is an entertainment mecca for all visitors to the resort area. The non-admission-fee district features themed shopping, dining, nightclubs, and other entertainment venues, all within walking distance for guests of the resort and the Disneyland Resort Hotels. Source: Press Release Return to Disney News. |
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