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Disneyland and Disney World announce new Year of a Million Dreams campaign
The theme parks of the Walt Disney Company have announced a new promotion called "Year of a Million Dreams," aimed at making the dreams of individual guests come true.
Beginning October 1, 2006, the Disneyland and Walt Disney World Resorts will offer never-before-awarded opportunities to winning guests to make their visits to Disney's magical kingdoms more extraordinary.
Special "dreams come true" for these guests include a stay inside Cinderella Castle itself at Walt Disney World's Magic Kingdom, a "Mickey Mouse Penthouse" at the Disneyland Hotel, or a "Golden FastPass" that will allow shorter wait times for popular theme park attractions.
These dreams will be granted to guests at the Walt Disney World and Disneyland Resorts through the new "Disney Dreams Giveaway," a contest running through the planned "Year of a Million Dreams."
For this promotion, Disney has converted a private room inside Cinderella Castle at Walt Disney World previously planned for Walt Disney himself and his family and modified it into "Cinderella's royal bedchamber" for lucky winners to stay for the evening.
At the Disneyland Resort in California, a room at the Disneyland Hotel overlooking Disneyland and Disney's California Adventure will be renovated to feature lavish decorations themed to the main mouse himself, Mickey.
Other grand prizes include a chance to visit every Disney theme park around the world and serve as a grand marshal in a parade at each park, special meet and greets with Disney characters, early entry to lands and attractions before everybody else, and other specially-tailored experiences based on the desires of park guests.
The "Year of a Million Dreams" at Disneyland and Walt Disney World will also feature the introduction of several new attractions at the theme parks of each resort.
During this celebration Disneyland will add a new surprise to its popular Space Mountain roller coaster, which just reopened last year as part of the Happiest Homecoming on Earth celebration with a new track, soundtrack, and special effects. Through new programming, Space Mountain will become "Rockin' Space Mountain," which will give the ride new lighting and a rocking concert soundtrack.
Disneyland will also be premiering its highly anticipated Finding Nemo Submarine Voyage. This underwater journey will feature never-before-seen technology to bring the magic of Pixar's Finding Nemo film into the venerable Submarine Voyage attraction, which has been closed since 1997.
Walt Disney World is getting into the Finding Nemo spirit as well, with two new additions at the resort themed to the Disney Pixar hit.
"The Seas with Nemo and Friends" will allow guests to board "clam-mobiles" to meet Finding Nemo characters in one of the largest saltwater aquariums in the world. The attraction will feature similar technology developed for Disneyland's Finding Nemo Submarine Voyage.
At Disney's Animal Kingdom, the new "Finding Nemo - The Musical" will bring to life Nemo's underwater world with puppets and all-new Broadway-caliber songs.
Finally, at the Magic Kingdom, a new interactive experience called "The Laugh Floor Comedy Club" will allow guests to talk to Mike Wazowski and Sulley from Disney Pixar's Monsters, Inc. The attraction will feature technology currently in use at Epcot's Turtle Talk with Crush.
For more information, visit www.mydisneyparks.com.
Source: Press Release
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