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The Disneyland Report > Disney News > Chronicles of Narnia mall experience recreates magical scene, promotes upcoming Disney film

Disney News


Chronicles of Narnia mall experience recreates magical scene, promotes upcoming Disney film

A groundbreaking, multi-sensory experience based on the new Walt Disney Pictures and Walden Media upcoming film, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, brings Hollywood to the mall for the holidays this year.

Experience the Magic of The Chronicles of Narnia: The Lion, The Witch and The Wardrobe in the Snow Globes at 11 Taubman shopping centers nationwide opening Nov. 15. The new "snow globe" holiday decor lets visitors pass through the magic wardrobe and into the Land of Narnia -- a 20-foot- diameter snow globe complete with falling snow.

Through the Wardrobe

En route to Narnia, they'll encounter other giant snow globes, life-like figures and Narnia movie props and costumes directly from the film set. Cast members will welcome visitors via special greetings made exclusively for the experience, and director Andrew Adamson will take them on a video tour behind- the-scenes of the movie, which hits U.S. theaters Dec. 9.

They'll feel the same blast of cold that Lucy and Edmund felt when they stepped into Narnia, and experience the same theatrical snow in the magical Land of Narnia, where they'll see a sneak peak of Narnia movie footage.

Before leaving Narnia, guests can pose for a "green-screen" photo that captures the experience forever by making those in the picture look like they're standing in a wintry scene from the film, or they can pose with Santa who will be sitting nearby. Package prices are available at the shopping center.

The display runs through Jan. 8 at the following shopping centers: Beverly Center (Los Angeles), Cherry Creek Shopping Center (Denver), Dolphin Mall (Miami), Fair Oaks (Fairfax, Va.), International Plaza (Tampa, Fla.), MacArthur Center (Norfolk, Va.), Northlake Mall (Charlotte, N.C.), The Mall at Short Hills (Short Hills, N.J.), Westfarms (Farmington, Conn.), The Mall at Wellington Green (Wellington, Fla.) and The Shops at Willow Bend (Plano, Tex.).

"Our snow globe experience will be the first of many holiday displays featuring different, innovative entertainment components each year at our shopping centers," says Karen Mac Donald, Taubman director of communications. "We can't think of a better kick-off for this exciting new family tradition than The Chronicles of Narnia: The Lion, The Witch and The Wardrobe."

Celebrating the Narnia Experience

Kodak has joined Taubman shopping center's celebration of Narnia with their Kodak Holiday Sweepstakes. One shopper at each of the participating malls will win an all-inclusive London trip for two to the movie's Dec. 7 world premiere in London, England.

After the grand prize drawing Nov. 20, the contest continues through Dec. 31, giving those who register the chance to win great Kodak and Narnia prizes, including passes to The Chronicles of Narnia movie; Kodak EasyShare digital cameras, memory cards, photo books, printer docks and discount coupons; a Narnia soundtrack, poster and books; and a PlayStation(R) 2 Narnia game.

In addition, many of the malls will be awarding additional prizes.

Special for Opening Day

The first 100 visitors at each shopping center when the experience debuts Nov. 15 will receive a free copy of The Chronicles of Narnia: The Lion, The Witch and The Wardrobe book and Turkish Delight candy, which plays a key role in the film.

Local personalities and celebrities will read the first chapter of The Chronicles of Narnia: The Lion, The Witch and The Wardrobe to early visitors at each participating shopping center on opening morning. Many of the centers will also host additional activities.

Source: Press Release

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