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The Disneyland Report > Disney News > For Disneyland's 50th anniversary, Golden Ears Survey shows public's favorite Disneyland characters, rides

Disney News


For Disneyland's 50th anniversary, Golden Ears Survey shows public's favorite Disneyland characters, rides

On the eve of the actual 50th anniversary of Disneyland (July 17, 2005), Disney celebrates 50 years of theme park magic by announcing the results of a national consumer survey, conducted by independent research firm, Directive Analytics, that reveals what America loves most about Disneyland in California and Walt Disney World Resort in Florida.

The "Golden Ears Survey" polled more than 8,000 consumers from all 50 states to gauge opinions about entertainment, attractions, characters, events and occupations featured at Disney's flagship parks.

According to the survey, Disney theme parks bring out the kid in all of us with nearly half of respondents (46 percent) admitting to wearing the park's iconic Mickey Mouse Club "Ears." Nearly 3 out of 4 Americans (72 percent) can sing a chorus of "It's a Small World (After All)."

At the "summit" of America's list of favorite Disney theme park attractions was Space Mountain (63 percent), followed closely by Pirates of the Caribbean (62 percent) and the Haunted Mansion (49 percent). Parents most appreciate the family focus of attractions such as Mad Tea Party (Tea Cups), and the perennial Fantasyland favorite, Dumbo the Flying Elephant.

When it comes to Disney's beloved characters, Mickey Mouse is "Top Cheese" for character we'd most like to spend a day in the parks with (18 percent). Goofy (17 percent) and Mary Poppins (15 percent) round out the top three. Goofy takes the lead with 15 percent of Americans identifying most with the clumsy every-man. Belle from Disney's animated feature "Beauty and the Beast" is next in line, followed by Minnie Mouse and Grumpy.

And, if America could choose a celebrity to tour the parks with, Oprah Winfrey tops the list (16 percent). Clint Eastwood (11 percent) and Mary Poppins herself, Julie Andrews (8 percent) round out the top three. The survey revealed that Brad Pitt (7 percent) edged out Jennifer Aniston (6 percent).

The unique profession of Walt Disney Imagineer ties Disney Tour Guide as the most sought-after Disney theme park role, according to the survey. Next in line is Jungle Cruise Skipper (14 percent), followed by Monorail Pilot (13 percent).

Respondents identified "sharing the experience with family and friends" (48 percent) as the most endearing aspect of Disney theme parks. What they remember most about their first visit is the "adventures and attractions" (46 percent), followed by "the castle" (25 percent) and "meeting the characters" (12 percent).

Source: Disneyland Resort Press Release

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