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Disney News

Starwave Mobile to bring Consumer Reports ratings and more to mobile phones

New label from Walt Disney Internet Group offers access to information on the go

New Orleans - CTIA Wireless 2005 - Starwave Mobile, a recently launched mobile publishing and licensing label from the Walt Disney Internet Group, has obtained the U.S. mobile license for Consumer Reports®, one of the most trusted and widely recognized sources for Ratings, Recommendations and advice on consumer products and services.

The application, planned for launch later this year on major U.S. wireless carriers, will be a mobile extension of ConsumerReports®, which will give consumers who subscribe complete access to exclusive unbiased ratings and recommendations of products and services in several categories. The mobile version will help provide consumers on the go with the facts they need to make informed purchasing decisions, especially at critical point-of-sale locations.

"We think that the independent, unbiased information of Consumer Reports® and Starwave's established mobile business infrastructure are a strong combination for a new mobile service," said Larry Shapiro, executive vice president and general manager of Starwave Mobile. "The planned application is a great example of how we are expanding our mobile offerings into new types of applications for a variety of distinct consumer audiences."

"This new application will further enable Consumer Reports to empower consumers at the point of purchase, wherever they go," said John Sateja, Vice President, Publishing, at Consumers Union, nonprofit publisher of Consumer Reports and ConsumerReports.org. "We're confident that consumers' ability to access our expert, independent information when and where they are making purchasing decisions will improve their shopping experience."

Starwave Mobile Information:

Starwave Mobile is the unit of the Walt Disney Internet Group that licenses and publishes content from third-party companies and non-Disney brands from within The Walt Disney Company. It also develops original, non-Disney branded properties. The Walt Disney Internet Group (WDIG) provides strategic leadership and operational management for The Walt Disney Company's (NYSE:DIS) Internet properties including category leaders Disney.com, ESPN.com and ABCNEWS.com. Through relationships with some of the world's largest wireless carriers, WDIG also distributes content and services to wireless users under the Disney brand.

Consumer Reports Information:

Consumer Reports® is published by Consumers Union, an expert, independent nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves. To achieve this mission, we test, inform, and protect. To maintain our independence and impartiality, CU accepts no outside advertising, no free test samples, and has no agenda other than the interests of consumers. CU supports itself through the sale of our information products and services, individual contributions, and a few noncommercial grants.

Source: Press Release

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