Sony's high definition DVD format Blu-ray has just received a competitive
edge against rival DVD format HD DVD made by Toshiba.
These high definition DVDs hold five times more data than current DVDs
on the market and represent the next generation of data storage and
entertainment media.
Apple Computers announced yesterday that it would adopt the Blu-ray
technology and would also give an added boost to the emerging brand
by offering research and development for the product.
With its announcement supporting Blu-ray DVDs, Apple joins the Walt
Disney Company, which had previously announced its support for the Sony
discs.
