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News > Disney teams with Hasbro to offer Build-Your-Own My Little
Pony program at Downtown Disney
Disney News
Press Release
Disney teams with Hasbro to offer Build-Your-Own My Little Pony program
at Downtown Disney
Fans of Hasbro Inc.'s widely popular My Little Pony brand can experience
a unique opportunity to create their own customized pony experience.
For the first time, young visitors of the "Once Upon a Toy"
store at the Walt Disney World Resort near Orlando can interact with
ponies on display monitors, choose a favorite pony, style her hair,
select from assorted clothing and leave with their very own customized
pony playset.
"We are always looking for new and innovative ways for our consumers
to enjoy and connect with the My Little Pony brand," said Bryony
Bouyer, senior vice president of the Hasbro Properties Group, the intellectual
property development arm of Hasbro. "The creativity and imagination
that My Little Pony brings to little girls is further expanded in our
build-your-own pony experience."
Since the build-your-own My Little Pony display opened last November,
thousands of children have enjoyed creating and bringing home their
very own one-of-a-kind pony playsets. The experience begins as little
girls are greeted by multiple interactive displays that allow them to
select and play games. Next children choose a My Little Pony figure,
comb and braid her hair at the braiding station and advance to the dressing
station. Youngsters can then choose from a variety of clothing and customized
Disney accessories for their pony, including a princess tea set, purses
and hair accessories.
"The Walt Disney World Resort and My Little Pony both capture
a child's imagination and their sense of fantasy," said Kelli Coleman,
Vice President of Merchandise Product Development for Walt Disney Parks
and Resorts. "Building a customized pony playset embraces the magical
experience that our guests anticipate when visiting Disney."
The My Little Pony program follows a successful Mr. Potato Head build-your-own
program with Disney that began in August 2002. Since the Mr. Potato
Head launch at the "Once Upon a Toy" store in Downtown Disney
Marketplace, seven additional build-your-own Mr. Potato Head programs
have been added to various Disney Parks and Resorts locations including
the Disneyland Resort in California, the World of Disney New York store
in New York City and the Disneyland Paris Resort.
