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News > Clear Channel Radio to help Disneyland celebrate its 50th
anniversary with promotional spots
Disney News
Press Release
Clear Channel Radio to help Disneyland celebrate its 50th anniversary
with promotional spots
Clear Channel Radio today announced a major campaign to promote a global
celebration that marks 50 years of Disney theme parks.
More than 400 Clear Channel Radio stations across the country have
committed to airing promotional spots that provide event details for
the "Happiest Celebration on Earth."
Festivities kick off on May 5, 2005, at all 10 of the Disney theme
parks around the world with the premiere of exciting shows and attractions
at Disneyland Resort in California; Walt Disney World Resort in Florida;
Tokyo Disneyland in Japan; and Disneyland Resort Paris in France.
The opening of Hong Kong Disneyland will add another Disney park --
the 11th Disney theme park in the world -- to the celebration in September.
Clear Channel Radio stations across the country will begin running
a specially designed Disney promotion on Feb. 28, 2005, along with the
participation of Premiere Network's "Delilah" show and "American
Top 40" with Ryan Seacrest.
There will be a call-in component of the radio promotion that will
award vacation packages for four people to the premiere of the "Happiest
Celebration on Earth" at the Walt Disney World Resort and Disneyland
Resort.
"Disney and its much-loved theme parks have introduced an entirely
new genre of family entertainment that now spans the globe," said
John Hogan, chief executive officer of Clear Channel Radio. "The
national reach of Clear Channel's radio network provides the perfect
opportunity to reach millions of families who are interested in this
unprecedented global celebration, and with the vacation package premium,
Clear Channel listeners have the opportunity to visit this national
entertainment treasure and create lasting memories."
