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The Disneyland Report > Disney News > Honda announces deal with Disneyland Disney NewsHonda announces deal with DisneylandHonda, in the form of American Honda Motor Co. Inc., has announced a ten-year deal with Disneyland which will involve the former sponsoring the latter's 50th anniversary celebrations and annual Grand Nite events. But there's more to it than that. Honda will also be designated as Disneyland's "official" product for cars, motorcycles and selected power equipment. And the two companies are finalising an agreement to develop a new exhibit at Innovations In Tomorrowland. This would perhaps include ASIMO, Honda's highly advanced humanoid robot (pictured) whose most recent public appearance was in front of a number of MEPs at the European Parliament. Despite their obvious differences, the two companies make heavy use of similar themes in their marketing campaigns. Honda's advertising catchline at the moment is "The Power Of Dreams", while in May this year Disneyland will start presenting a new show called "Remember ... Dreams Come True" which is a fireworks display based on new air-launch technology. "Our two companies hold a common belief in the importance of dreams," says American Honda's President and CEO, Koichi Kondo. "It is particularly exciting to enter this partnership as Disneyland celebrates its 50th anniversary in 2005. "We look forward to sharing our cutting-edge technologies, like ASIMO, with Disneyland Resort guests and working with Disney to discover new business, marketing and promotional opportunities in all areas of our respective businesses." Return to Disney News.
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